In the last few years the GOP has tried to tone down it's rhetoric when it comes to women's health issues, especially in the wake of such luminaries as Todd "Shut that whole thing down" Akin. Some strategists and advocates within the party seem to think this was a mistake.
“Not talking about it has not worked well for us. Not responding has not worked well for us. It’s a conversation the party has to have.”-Ellen Barrosse, Delaware National CommitteewomanThe proposed measure says "Pro-Life Republicans should fight back against deceptive rhetoric regardless of those in the Republican Party who encourage them to stay silent."
Here's the problem with this strategy. The reason your whole "let's not talk about it" strategy on rape, abortion, and contraception doesn't work very well in conjunction with renewed efforts at the state level to restrict women's healthcare access. Cutting back on rhetoric while taking more actions only makes you look sneaky and disingenuous.